Danny Sheehan: Owner/ designer/ builder/ rider/ emailer /facebooker/ instagrag’erer.
I have been skateboarding and snowboarding most of my life and after breaking my leg in 03, I have not been comfortable in boots since. I was ultimately left with the decision to snowskate or not shred the snow anymore. Snowskate it was. Not happy with the products available I started building out boards with different snowlerblades and kids skis. The results were better than expected. The idea to start a brand was more of a “product of necessity” and not so much pushing snowskating to the mainstream. In 2005 I started looking into getting skis made. I already owned my painting company so it seemed logicial to sub out the manufacturing. Problem was at the time the snow industry was shifting to China and all the small o.e.m. shops were either closing or too busy to take on work. I spent a year getting the runaround and ended up getting some skis made through a China connection. They were a quick fix but ultimately I knew this wasn’t the direction I wanted to go. So I thought “fuck it” and got to work buying tools. Lots of them. It took a while but I started pressing my own subs in late fall of 09.